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BRAND ACTIVATION PLATFORM

Drive brand results—
from clicks to claims.

PrescriberPoint is an HCP point of care channel that helps pharma brands drive brand awareness and pull through, and prove impact through Rx claims data—all on one platform.

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WHAT WE DO

Reach HCPs. Drive script-lift. Measure results.

PrescriberPoint combines HCP engagement, prescribing support, and claims-linked measurement to help brands grow adoption and accelerate patient starts.

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Activate

Reach HCPs with targeted activations designed around prescribing support

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Access

Drive script-lift by converting engagement into prescribing actions and starts

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Optimize

Measure results with performance measurement linked to Rx claims data

SOLUTIONS

Brand Activation Programs 

From awareness through script capture and fulfillment — programs customized around your brand’s strategic priorities that drive prescribing actions and prove impact through Rx claims data.

 

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Drug awareness & education
Help HCPs learn about your therapy through medical content, research tools, and AI assistants that answer clinical questions in real-time.
Clinical confidence
Highlight areas of differentiation through new trial data, peer-reviewed content or Medical Affairs SRL content
Coverage confidence
Give prescribers instant access to formulary details, PA requirements, and step therapy rules so they can prescribe with confidence.
Affordability confidence
Help HCPs match patients to copay cards, patient assistance programs, and alternative funding options to reduce out-of-pocket costs.
Prior authorization support
Handle PA submissions from script capture to approval, using EMR integrations to pull patient medical records and AI to auto-populate PA submissions and appeals.
Patient start & adherence support
Help HCPs bridge patients though insurance approvals with samples and stay on therapy through adherence and other types of patient assistance programs

HOW WE WORK

Fixed price or subscription-based pricing backed by engagement guarantees

We can scale up or down the number of NPIs we target and add or subtract activation modules as your strategic priorities change. Our service is “evergreen”, designed to evolve with your brand’s needs. We continuously optimize our results over time to deliver maximum impact.

 

Explore our solutions
Single tactic programs

Hone in on one area for focused impact
Leverage a single Brand Activation Module to solve your brand's immediate needs. Programs optimize toward a specific conversion event to deliver impact in area that needs it most.

Multi-tactic programs

Solve for all of your brand’s strategic priorities in one integrated program
Create a media plan that allocates your budget across top priorities based on your relative importance. Monitor results in near real-time and partner with PrescriberPoint to continuously improve results.

Life-stage programs

Evolve your program as your brand matures
Ensure launch success through pre-marketing education or additional awareness at launch. Reach peak revenues faster through cost & coverage education & support. Sustain peak revenues longer by highlighting on-going differentiation and supporting with samples. Mitigate decline post-LOE but staying within HCP prescribing consideration

Territory programs

Reach your targets in the geos that matter most
Remove cost & coverage distractions from your field team through PrescriberPoint as a concierge. Reach low/ no-see accounts through PrescriberPoint as a more neutral, source-of-authority channel. Cover white-space accounts through PrescriberPoint as a digital-first, point-of-care channel

TA & above brand programs

Customize programs to the nuances of your business
Support multiple drugs within the same TA through a TA-level program or drive outcomes at a manufacturer level through a PrescriberPoint above-brand program.

PROVEN RESULTS

Results you can prove

Measurable outcomes across every solution — from reach through to ROI.

REACH

+70%

of physicians reached against your brand target list

SCALE

+3x

more HCPs activated vs. your HCP brand.com

EFFICIENCY

+50%

lower cost per high-value engagement vs. traditional channels

IMPACT

5-10× 

ROI on brand spend with PrescriberPoint

 

Ready to drive measurable script-lift?

Our programs help you reach prescribers, remove friction, and prove results—tailored to your brand's unique needs and goals.

Schedule a demo