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Insights & innovation in Pharma Marketing
Discover actionable strategies for pharmaceutical marketing success. From analytics best practices to engagement innovation, get the latest thinking on connecting with healthcare providers effectively.
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06/09/2026
How a Top-10 Pharma Company Drove 500+ Copay Card Downloads per Month with an "Above Brand" Strategy
The copay cards existed. Prescribers just couldn't find them when it mattered. The Problem A top-10 pharmaceutical company had copay cards and...
05/19/2026
The brand had strong formulary coverage. Prescribers just couldn't see it when it mattered. The Problem The brand had broad formulary coverage and a...